Introduction to statistical data analysis - MyAssignmenthelp.com

Question: Discuss about the Introduction to statistical data analysis. Answer: Design of the questionnaire There is the strong competition in the airline industry between full service carriers (FSCs) and the Low Cost Carriers (LCCs). Low cost service carriers are creating competitive environment as the customers are demanding for the low cost travel. The LCC are focused on the low prices, punctuality and simplicity and the attitude of the customers are convinced by the decent representation of the low cost carriers in the industry. In order to understand the attitude of the customers towards the low cost carriers, quantitative method research is used along with the questionnaire survey for the LCC and FSC customers (Hair et al, 2010). Structure of questionnaire The questionnaire includes 14 questions including open and close-ended questions. The questionnaire is truly important for achieving the research objective and none of the questions can be excluded from the questionnaire. It is assumed that short questions obtain high response rate as compared to long questionnaire. The questions included in the questionnaire aim to evaluate the prior experience with the low cost and full service carriers as well as importance to each service quality aspect. In the questionnaire, first part is introduction message in which the objective of survey is presented. In short, personal and precise sentences are used to make the respondents aware with the objective of research. Respondents will be able to know how they will benefit in the end from participating in this specific survey. By announcing that the answers will remain confidential, respondents will be more willing to participate in this specific study and will provide most honest answers. In the questionnaire hand out, respondents will be verbally introduced to the aim of the survey and the participants would show their personality on in-flight service-quality. So, the introductory description serves the objective of the specific research on attitude of travelers on Low cost carriers and full service carriers (Zeithaml, Parasuraman Berry, 2010). The questionnaire is divided into two parts. The first part of the questionnaire includes five questions of identification. The objective of these questions is to get participants started with the direct questions and that do not required various thoughts. In the second part of the questionnaire, respondents are asked about their perceptions towards the airline services. In each question, there are four objectives in which respondents have to select one option. This section of the questionnaire is the most important part of the research. In order to simplify the process for the participants, questions are categorized under headings related to the various services dimensions in the modified networks. The catagories are carefully arranged according to the ranking of the service quality dimensions. Along with this, there are close-ended questions in order to identify the participants. According to Blumberg (2005), the structure of the questionnaire should start with the general question s related to the topic including open-ended questions. The following sections will discuss 14 questions. First section explains five questions of identifications and the relevance of the study. Those five questions are related to the age group, gender, and average annual income group, frequent traveling by airplane and level preferred by the customers. In the second section, there are 9 questions related to airplane service experience in which respondents can choose more than one option (Sarstedt Mooi, 2014). Question of identification Five questions of identification have objective to identify the respondents by asking them about the frequency of travel, choosing airline operators, age and gender. All the five questions have objective of segregate various travelers in order to answer the segmentation related aspects of modified research questions. Questions related to seat level has the aim of examining the differences between the brand loyal and disloyal passengers related to los cost and full service carriers. Questions related to Airplane service experience This specific study will basically focus on the quality and validity perceived by each respondent. There are questions related to experience perceived by the travelers while traveling by low cost carriers. There are nine questions and each question has objectives. Participants are allowed to select more than one option. First question is related to the preference of the travelers to buy ticket. Further, the questions are related to using Airline Company, trips from airlines, satisfaction level while using specific companys services (Park, 2007). In the fifth question, participants will be asked to specify the reason for giving rating to airline services. Next question includes various attributes of the airline services including ticket prices, punctuality, aircraft type, quality of food entertainment facility, service staff and flight safety and respondents will be asked to rank those attributes (Jensen, 2009). Next question has objective to identify the driving elements if the parti cipants choose full service carriers rather than low-cost carriers. At last, in the 9th questions, participants are asked to select the scale of 1 to 5 to rank the low-cost airline elements. In the scale, 1 means factor is not important, 2 means less important, 3 means neutral, 4 means important and 5 means very important. The scale is found suitable and appropriate for all the questions related to service quality dimensions of low cost carrier. Although, scaling is not fit for the segmentation questions in the starting of questionnaire and closing part of questionnaire but, in the questions of ranking of the services, the purpose of the questions will meet (Truong Buaphiban, 2017). Potential respondents The group of ordinary people i.e. travelers, students, business people will be targeted for the survey of low cost airline. The questionnaire will personally be distributed among the passengers in various low cost airlines. Further, some online distribution channels i.e. e-mail will be used for targeting larger sample population and number of respondents. The validity of the responses would be uncertain due to potential absent minded answers and control by facilitator. Along with this, it should be noted that the response rate in the research is expected to be high as compared to online surveys (Peck, Olsen Devote, 2012). It is expected that approximately 100 entries will be accomplished. This is expected based on time resources and expenditures on the survey. The actual execution of the survey will be performed in 6 days period along with 3 hours effective execution days. References Hair, J., Black, W., Babin, B., Anderson, R. (2010), Multivariable data analysis, NJ: Prentice-Hall. Jensen, R. L., (2009), DELIVERING EXCELLENT SERVICE QUALITY IN LOW COST AVIATION, accessed on 26th January 2018 from https://studenttheses.cbs.dk/bitstream/handle/10417/1848/rasmus_lindstroem_jensen.pdf Park, J., (2007), Passenger perceptions of service quality: Korean and Australian case studies: Journal of Air Transport Management, 13(4), 238-242 Peck, R., Olsen, C., Devote, J. (2012), Introduction to statistics and data analysis, Boston, MA: Brooks/Cole Cengage Learning Sarstedt, M., Mooi, E., (2014), A concise guide to market research: The process, data and methods using IBM SPSS statistics, (2nd), New York: Springer Truong, D., Buaphiban, T., (2017), Evaluation of passengers' buying behaviors toward low cost carriers in Southeast Asia: Journal of Air Transport Management, 59, 124-133 Zeithaml, V.A., Parasuraman, A., Berry, L.L., (2010), Delivering quality service: Balancing customer perceptions and expectations, New York: The Free Press